USA

Racing & Emotion signs Exclusive North American Distribution Agreement

Posted on March 9, 2012 at 12:52 am by G O

LE MANS, FRANCE.  French-based automotive lifestyle company Racing & Emotion has named Racing & Emotion USA, a division of turn3 Creative, Inc. to be its exclusive authorized distributor and marketing representative in North America. “We are very excited to have this opportunity to enter the US market with such strong partners,” said Anthony Jannarelly, co-founder of Racing & Emotion.   The company, with offices in Paris and manufacturing facilities in Le Mans, was the brainchild of Jannarelly and his partner Benoit Fraylon. Racing & Emotion’s Art Ball and Art Egg collections pay tribute to iconic vintage race cars by infusing their liveries onto bespoke furniture.  Craftsmen in Le Mans hand paint the liveries with meticulous attention to detail and upholster the chairs in customer’s choices of leathers and stitching colors.

Racing & Emotion USA will be run as an independent division of turn3 Creative, a Los-Angeles based graphic design and product design firm specializing in automotive lifestyle apparel and merchandise.  “This fits in perfectly with our experience and skill set, and more importantly our lifelong passion for promoting car culture in the United States,” said Glenn Oyoung, marketing director for Racing & Emotion USA. Under the agreement Racing & Emotion USA is named the primary distributor that will manage the North American market.  The company will distribute all Racing & Emotion automotive lifestyle products, including its Art Ball and Art Egg collections inspired by iconic vintage race cars and their liveries.  Furthermore Racing & Emotion USA will lead all marketing and public relations efforts to build the Racing & Emotion brand in the United States and Canada.